Thursday, June 14, 2012

Oprah Book Club 2.0 - A MOOC

Oprah Book Club 2.0

Oprah has started her Book Club up again. The Digital Reader Morning Coffee - 4 June 2012 - had a link to the New York Times video about Oprah's new interactive online book club.

Can we think of Oprah's Book Club as a MOOC? I'm impressed with how many options there are for learning about the book from the Oprah, the author, and her readers and for sharing comments.

First pick for the new book club: Cheryl Strayed. Wild: From Lost to Found on the Pacific Crest Trail. The book is autobiographical - Strayed's of her hiking the Pacific Crest Trail at age 26 after the death of her mother. Strayed had no experience as a long-distance hiker and the journey chronicles her physical and emotional journey on the trail. The book is available in all kinds of digital editions - and in print. There are detailed instructions on getting the ebook from various sources. I went for the Kindle edition which is marked (Oprah's Book Club 2.0) The Oprah ebook editions are lightly highlighted and ends with a list of the highlights with annotations - Oprah's reactions to the highlighted passages. There is also a list of discussion questions at the end of the book. The Guide (E-Reader Extras) are also available online at the Book Club site.

Participants are invited to form virtual book clubs: "Form a virtual book club on GroupMe; watch video interview with the author, what readers are saying around the world, go behind the scenes with Oprah's Book Club 2.0"

What about other social media? "Using Mass Relevance Companion to capture and display the best conversations, Tweets, posts, and photos all in one place. To participate, just add the hashtag #oprahsbookclub to your tweets and Instagram photos." Participants are urged to send an Instagram photo of their favorite place to read. Follow @Oprah @CherylStrayed

Also online at the Book Club site: There is a list of the 60 print books from the original Book Club.

O Magazine for July 2012 is laced with information about Oprah's Book Club 2.0. The Book Club is highlighted on the front cover with the page number for the article. Oprah publishes a "What I Know for Sure" essay on the last page of every issue of O Magazine. Magazine. The July 2012 issue's last page "What I know for sure" is devoted to Oprah's embrace of ereaders as useful devices. She says that she is still fond of print books, but loves the ability to go online and buy a book and download it in an instant. She likes using her ereader when she travels.

Opposite her essay: an ad for the Kindle Fire.

I've received the Book Club's June 12, 2012 newsletter. Strayed discussions writers block. There's a section "how to write your memoir." There's a link to video with Strayed talking to Oprah about the book. There's a place to submit questions to Oprah about the book.

Sunday, July 22 at 11/10c: Oprah's television interview with Cheryl Strayed on "Super Soul Sunday".

Lots of ways in and lots of options to participate in discussions about this book.

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